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by Ken Schott

Parting Schotts

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Winter Olympics: U.S.-Russia hockey thriller sets record for NBCSN

By Ken Schott
Sunday, February 16, 2014

Saturday morning's thrilling U.S. men's Olympic hockey victory over Russia set a record NBCSN, the NBC Sports Group said Sunday.

An average of 4.1 million viewers watched the American's 3-2 shootout win. That broke the cable network's record of 4.0 million viewers who watched Game 3 of last year's Stanley Cup final between the Chicago Blackhawks and Boston Bruins.

The record is even more impressive when you consider that the U.S.-Russia game started at 7:30 a.m.

Viewership for the game peaked at 6.4 million from 10-10:30 a.m., when the overtime and shootout took place.

NBC's prime-time coverage Saturday earned just a 9.6 rating and 17 share and averaged 17.1 million viewers. The comparable Saturday night for the 2006 Torino Games averaged 19.7 million viewers and an 11.3/19, while the 2010 Vancouver Olympics averaged 26.7 million viewers and a 14.7/26.

Here are the top-10 metered markets for Saturday:

Market HH rating/share
1. Minneapolis 15.7/29
2. Denver 14.9/29
3. Milwaukee 14.3/26
4. Salt Lake City 13.7/30
5. Ft. Myers 13.4/22
6. Kansas City 13.3/24
7. Indianapolis 13.1/22
8. Buffalo 12.9/22
T9. Boston 12.6/21
T9. Seattle 12.6/24

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