Winter Olympics: Viewers love Games more than The Beatles
The Winter Olympics proved too powerful for even The Beatles to overcome.
The final numbers from The Nielsen Company are in, and the viewers loved the Winter Olympics (Yeah, Yeah, Yeah! Yeah Yeah Yeah!...LOL).
NBC's prime-time coverage was watched by an average of 26.3 million viewers, essentially even with the 26.4 million for the 2010 Vancouver Olympics. Sunday's rating was a 14.4 with a 22 share.
CBS' telecast of "The Night That Changed America" A Grammy Salute to The Beatles," which honored the Fab Four's first appearance in the United States on "The Ed Sullivan Show," was watched by about 14 million people. It got a 9.7 rating.
The Beatles couldn't even beat AMC's "The Walking Dead." That was seen by 15.8 million viewers.
NBC said that through Saturday, 106.5 million Americans have watched the Winter Games on its networks (NBC, NBCSN and MSNBC).
Here are the top-10 metered markets.
Market HH rating/share
1. Salt Lake City 23.5/41
2. Minneapolis 22.0/35
3. Denver 21.8/33
4. Kansas City 20.9/30
5. Milwaukee 20.2/31
6. Portland 19.1/29
7. Ft. Myers 19.0/28
8. Indianapolis 18.8/28
9. Albuquerque 18.7/28
10. Oklahoma City 18.5/25