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Parting Schotts

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Ken Schott blogs about college hockey & more
 

Despite blowout, Super Bowl XLVIII sets viewership record

By Ken Schott
Monday, February 3, 2014

With a blowout like we saw in Sunday's Super Bowl XLVIII, you would think viewers would have tuned out of the FOX Sports broadcast of the game after Seattle' Percy Harvin ran back the second-half opening kickoff for a touchdown to give the Seahawks a 29-0 lead over the Denver Broncos.

Guess again. And count me as shocked.

The Seahawks' dominating 43-8 win as watched by an average of 111.5 million people, more than any television program in U.S. history. That surpassed the previous mark of 111.3 million set by a much closer contested Super Bowl XLVI (New York Giants-New England Patriots) on NBC.

The game is also now the most-watched program ever on FOX, breaking the 111.0 million viewer mark the network set for Super Bowl XLV (Green Bay Packers-Pittsburgh Steelers). Three of the last four Super Bowls set average viewership records.

Super Bowl XLVIII posted a 46.4 rating and a 69 share, matching the household rating and share for last year's Super Bowl XLVII between Baltimore and San Francisco. That is according to fast national figures issued Monday by Nielsen. It's tied for the seventh-highest rated Super Bowl ever, joining Super Bowl XVIII and Super Bowl XIX.

I really thought people would have decided to watch something else. Instead, it just proves the NFL is very popular and very powerful.

The market that had the best rating was neither Denver nor Seattle, but Kansas City with a 58.1/78. Seattle was second at 56.7/92. Denver was tied with Tampa, Fla. for 10th with a 51.4 rating. Denver had an 83 share, while Tampa had a 71 share.

Finishing third through eighth were Indianapolis (53.9/74), New Orleans (53.2/72), Tulsa (52.9/71), Las Vegas (52.5/75), Portland (52.4/82), Knoxville (52.3/68) and Jacksonville (52.0/68).

New York had a 50.5 rating, its best Super Bowl rating since 1987, when the Giants beat the Broncos in Super Bowl XXI. New York scored a 53.4 rating.

Follow @slapschotts on Twitter. Follow @dgazettesports on Twitter.

 

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