ESPN2's 'Olbermann' moving to late afternoon
Some late-night breaking news from ESPN on Tuesday.
The cable network announced that it's moving the ESPN2 late-night show "Olbermann" to 5 p.m. on starting Sept. 8.
In its press release, ESPN said the move of Keith Olbermann's show was "designed to enhance the current ratings growth of the personality-focused ESPN2 lineup." ESPN2 features daytime shows like "First Take," "Numbers Never Lie" and "SportsNation."
"Outside the Lines will follow "Olbermann" at 5:30 p.m.
“Keith has had a fantastic return to ESPN and we’re proud of the quality content featured in the first year of 'Olbermann,' immediately garnering the program its first Emmy nomination,” Norby Williamson, executive vice president of program scheduling & development said in a statement. “We feel that strategically shifting the time of this show will not only provide access to a broader audience, but gives us greater flexibility for Keith to do cross-platform opportunities, including hosting key editions of 'SportsCenter' surrounding major news or events throughout the year, while enabling us to secure a more consistent time slot to showcase his distinctive voice.”
“As I like to say on the air, I've done all the damage I can do here in late night,” Olbermann said. “I'm very proud that we've accomplished what [ESPN president] John Skipper asked me to do more than a year ago: We've established a franchise, thwarted what we thought might have developed into an external challenge, and made the world safe for even more and even newer dumb catchphrases. Onwards and upwards to 5 p.m. Excelsior!”