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Mixed Summer Olympics viewership news for NBC

By Ken Schott
Wednesday, August 8, 2012

Some mixed rating news for NBC and its Summer Olympics coverage.

First, the good news. Thanks to victories from Team USA men's basketball and women's soccer, NBC Sports Network scored its most-watched total day ever Monday by averaging 956,000 viewers. from 6 a.m. to 3 a.m.

A total of 3.33 million watched Team USA 126-97 win over Argentina in men's basketball. Then, the U.S. women's soccer team's dramatic 4-3 extra-time win over Canada was seen by 2.92 million.

Strictly for its Olympic coverage, which aired from 4 a.m.–8 p.m., NBCSN averaged 1.21 million viewers Monday, its best ever for that daypart. From 2:45-7 p.m., when both games aired back to back, NBCSN averaged 3.06 million viewers, also the best ever for that particular daypart on the channel.

Now, the bad news. An average of 26.6 million viewers watched Monday night's coverage on NBC Sports. The featured events the were men's 400-meter final, the women's 400 hurdle final and the women's uneven bars final.

The 26.6 million is the lowest prime-time number for NBC Sports thus far. It was just 1 percent better than Beijing (26.4 million) in 2008, and 2 percent better than Athens (26 million) in 2004.

Monday night's rating/share was 15.8/25. Four years ago, it was 15.8/26.

Here are the top-20 metered-market average ratings through 11 days of prime-time coverage/
1. Salt Lake City 26.6/47
2. Milwaukee 24.4/41
3. Kansas City 24.2/40
4. Denver 23.8/45
5. Columbus 23.3/39
6. Norfolk 23.1/36
7. Indianapolis 22.7/38
8. San Diego 22.5/40
9. Richmond 22.1/35
10. West Palm Beach 21.9/36
11. Albuquerque-Santa Fe 21.5/36
12. Minneapolis-St. Paul 21.4/41
13. Austin 21.3/39
14. Portland, Ore, 21.1/38
T15. Oklahoma City 21.0/43
T15. Sacramento 21.0/34
17. Nashville 20.9/39
18. Ft. Myers-Naples 20.8/32
19 Atlanta 20.8/37
20. St. Louis
20.6/34

 

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