ESPN to provide more NASCAR action with 'NASCAR NonStop'
NASCAR fans will be able to watch more racing on ESPN.
The final 10 races on ESPN, which is the Chase for the NASCAR Sprint Cup Championship, will have a new look with the introduction of “NASCAR NonStop,” a commercial format designed to bring more racing action to viewers, while also providing value to advertisers.
Here's how it will work. ESPN’s commercial breaks will feature a split-screen format showing the advertisement on the left side of the screen and a continuation of racing action on the right side. In addition, ESPN’s scoring ticker will continue to move across the top of the screen, allowing NASCAR fans to follow the running order of the race during the breaks.
When going to break during NASCAR NonStop, ESPN will utilize a screen wipe tied to an advertiser, with that advertiser occupying the wipe for the rest of the race. NASCAR NonStop will take effect at or near the halfway point of the race, with the first half of the race presented in the traditional commercial break format.
NASCAR NonStop sounds like a good idea to me.