NBC will show London Summer Olympics live
For everyone who has complained about how NBC televised the Olympic Games, from TV critics like me to the viewers, there is some good news for next year's Summer Games in London.
In announcing that "Today" show executive producer Jim Bell will be the executive producer of NBCUniversal's coverage of the Games, NBC Sports Group chairman Mark Lazarus said all events will be show (drum roll please) LIVE!
NBC Sports Group will be able to show events on its various cable channels, such as Versus (which becomes NBC Sports Network in 2012), USA and MSNBC. With London being five hours ahead of Schenectady, showing the events live during the day will be a bonus.
Dick Ebersol, who resigned in May as the NBC Sports Group chairman, never wanted to show events live during the day because he feared that the prime-time rating would be compromised.
But now, with the Internet social media bringing immediacy, waiting to show events in prime time is not a good idea.
"I believe in that, and that will be some philosophical shift from my predecessor," Lazarus told The Associated Press.
"You can show things in its rawest form to satisfy that immediacy, and then you can package it and make it a bigger story and broader and more inclusive of other elements, and people will watch it again and bring others with them."
Recently, NBC signed a deal to keep the U.S. Olympics TV rights through 2020. Ironically, Lazarus had the 20-20 vision to realize it's time to bring the way we watch the Games into the 21st century.