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ESPN's 'SportsCenter' expanding

By Ken Schott
Monday, August 9, 2010

ESPN announced today that it is expanding "SportsCenter" by seven hours each weekday beginning Monday, Aug. 30.

The expansion will take place on ESPNEWS. It will air "SportsCenter" programs from 3-6 and 7-11 p.m. Cindy Brunson and Robert Flores will generally co-host the 3-6 p.m. "SportsCenter" block. The anchor team from ESPN's 6 p.m. show will also work the 7-8 p.m. hour on ESPNEWS, while the 8-11 p.m. "SportsCenter" window on ESPNEWS will primarily be co-hosted by Linda Cohn and Kevin Negandhi.

As part of the expansion, during "SportsCenter" on ESPNEWS, there will be an increased emphasis on integrated elements to and from ESPN.com, particularly in the 3-6 p.m. block. Examples will include television segments incorporating ESPN’s local.com sites (ESPNBoston.com, ESPNNewYork.com, ESPNLosAngeles.com, ESPNChicago.com and ESPNDallas.com); interactive polls; fan videos and photos; social media content from fans and athletes; and viewer Q&As with ESPN commentators. Potential "SportsCenter"-branded videos produced for ESPN.com each day may include extended interviews, the most memorable video of the day, most talked about stories and best highlights and star performances.

 
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