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by Ken Schott

Parting Schotts

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Ken Schott blogs about college hockey & more

NBA Draft Lottery rates high for ESPN

By Ken Schott
Wednesday, May 21, 2008

Tuesday night’s NBA Draft Lottery on ESPN drew its the highest rating ever on the cable network.

ESPN earned a 2.1 rating and 2,010,000 household impressions to become the network’s highest-rated and most-viewed NBA Draft Lottery ever. The telecast surpassed last year’s 2.0 rating and 1,858,000 households, the previous high.

Game 1 of the Eastern Conference final between Detroit and Boston got a 4.4 rating, and averaged 4,215,000 households, an increase of 58 percent when compared to the same telecast window (Game 2 of the Western Conference final between Utah and San Antonio – 2,660,000 households) in 2007.

The 4.4 rating was 57 percent increase over last year’s 2.8.

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