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by Ken Schott

Parting Schotts

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Fox Sports Net New York becomes MSG Plus

Cable channel Fox Sports Net New York will have a new name beginning 7 p.m. March 10.

At that time, FSN NY will become MSG Plus. The rebranding was announced Monday. The first event under the new name will be an exhibition tennis match between Roger Federer and Pete Sampras from Madison Square Garden.

MSG Plus will continue to be the TV home of the New Jersey Devils and the New York Islanders, as well as select Buffalo Sabres games. It will also remain a Fox Sports Net affiliate.

"MSG is a powerful brand. Rebranding FSNY as MSG Plus capitalizes on the unprecedented MSG brand value and recognition, and helps to establish a stronger correlation between our two television networks," said Michael Bair, president of MSG Media. "We look forward to continuing our relationship with Fox and providing top quality sports programming on MSG Plus, as well as adding more original shows that capture the voice of the New York sports fan."
All I can say is, “Yawn!” I think MSG was better off leaving FSN NY the way it was. MSG Plus sounds like a spinoff channel, not a basic cable channel.

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