Marketing Upstate New York
Gov. Andrew Cuomo unveiled his Market NY program at his State of the State Address this afternoon.
The program is part of a multi-faceted effort to help grow the Upstate economy, including up to three non-Indian casinos, a white water rafting challenge, the creation of duty free stores selling New York products and a $5 million prize for the best regional marketing campaign.
To increase upstate tourism, the governor is calling for up to three of the planned seven casinos for the state to be located in upstate, according to a news release outlining his State of the State policies.
His proposal would split 90 percent of the gaming revenue for education and the remaining revenue for local property tax relief.
The plan does not specify where these casinos would be located in upstate New York and Cuomo has previously said he would like operators to suggest some specific locations.
The governor also wants to take advantage of the whitewater rafting options in the Adirondacks. His plan is a national competition to be held in the area.
In order to help locally grown and produced products, Cuomo is proposing his Taste-NY initiative, which would create duty free stores. This effort will include promoting certain products, like greek yogurt.
Finally, the best regional marketing plans will be eligible for a $5 million prize.