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Making cereal
Mike Shuster and Lisa Zaccaglini decided to be capitalists after two solid decades of making fine art.
To their great surprise, the Stanford-educated oil painters turned out to be better at creating and marketing an all-American consumer product than they had been at making pictures.
The couple makes Mu Mu Muesli — a whole-grain breakfast cereal that’s catching on in the Northeast. They just sold their 100,000th bag and now supply 125 stores, including seven Whole Foods Markets. Posted on February 25, 2013.
Mike Shuster and Lisa Zaccaglini, co-owners of Mu Mu Muesli, make their cereal product at their home in Sharon Springs on Monday, February 25, 2013.
Mike Shuster and Lisa Zaccaglini, co-owners of Mu Mu Muesli, make their cereal product at their home in Sharon Springs on Monday, February 25, 2013.
Mike Shuster and Lisa Zaccaglini, co-owners of Mu Mu Muesli, make their cereal product at their home in Sharon Springs on Monday, February 25, 2013.
Mike Shuster and Lisa Zaccaglini, co-owners of Mu Mu Muesli, make their cereal product at their home in Sharon Springs on Monday, February 25, 2013.
Mike Shuster and Lisa Zaccaglini, co-owners of Mu Mu Muesli, make their cereal product at their home in Sharon Springs on Monday, February 25, 2013.
Mike Shuster and Lisa Zaccaglini, co-owners of Mu Mu Muesli, make their cereal product at their home in Sharon Springs on Monday, February 25, 2013.
Mike Shuster and Lisa Zaccaglini, co-owners of Mu Mu Muesli, make their cereal product at their home in Sharon Springs on Monday, February 25, 2013.
Mike Shuster and Lisa Zaccaglini, co-owners of Mu Mu Muesli, make their cereal product at their home in Sharon Springs on Monday, February 25, 2013.
Mike Shuster and Lisa Zaccaglini, co-owners of Mu Mu Muesli, make their cereal product at their home in Sharon Springs on Monday, February 25, 2013.
Mike Shuster and Lisa Zaccaglini, co-owners of Mu Mu Muesli, make their cereal product at their home in Sharon Springs on Monday, February 25, 2013.
Mike Shuster and Lisa Zaccaglini, co-owners of Mu Mu Muesli, make their cereal product at their home in Sharon Springs on Monday, February 25, 2013.
Mike Shuster and Lisa Zaccaglini, co-owners of Mu Mu Muesli, make their cereal product at their home in Sharon Springs on Monday, February 25, 2013.
