In the spring of 1950, the Nash company decided to revive the Rambler name. “We are proud to revive a famous name in the history of our industry,” said H.O. Doss, who was in charge of sales for Nash. “The first of this series of new cars will be shown publicly in mid-April.”
The Rambler joined the Statesman and the Ambassador in the Nash lineup. And in late March of 1950, George W. Wedekind and William C. Lester, president and sales manager, respectively, of Wedekind Motors in Schenectady, traveled to New York City for a special dealer preview of the Rambler.