During the 1950s, talking beer mugs Schultz and Dooley helped sell Utica Club beer. Carling’s hired Mabel, the pretty barmaid who heard “Mabel, Black Label!” from folks at the bar.
Budweiser’s advertising ambassadors didn’t speak. They marched.
The beer brand’s famous Clydesdale Horses strutted into Schenectady during the summer of 1952. Eight horses with the traditional feathered legs arrived on Saturday, July 12, with nine handlers, a Dalmatian dog named Buttons and a Sicilian donkey.