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NYRA adds to management team

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New York Racing Association officials announced the addition of two executives to its senior management team Tuesday, including one hired to the newly created position of chief experience officer. Lynn LaRocca, who formerly served as senior vice president of marketing for Modell’s Sporting Goods, was hired as NYRA’s first chief experience officer. In her new capacity, LaRocca will oversee NYRA’s sales, marketing, event planning, guest services, customer relations management and communications departments. The Syracuse University ...


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