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Shoppers don’t like so many choices

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The laundry detergent aisle at the local Walmart Supercenter is packed six shelves high and some 12 feet wide with Tide in multiple forms: with bleach, with fabric softener, with various fragrances and with no fragrance at all. The arrangement is replicated down the long row as other brands, too, are stocked in all their glory. The display gives me pause, but not to be grateful for the wealth of choices before me. Instead, I ...


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