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Gazette to debut new weekly publication, Your Niskayuna, on May 23

Monday, May 5, 2014
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Rebecca Isenhart, who will be the lead reporter for Your Niskayuna.
Rebecca Isenhart, who will be the lead reporter for Your Niskayuna.

— The Daily Gazette later this month will debut Your Niskayuna, a tabloid weekly newspaper that will be delivered to subscribers and non-subscribers in Niskayuna and northern Schenectady.

The Daily Gazette opted to undertake the venture after realizing there were no community newspapers in the Schenectady County town.

“We talk to the readers all the time, and they said they wanted more coverage of Niskayuna,” Gazette Publisher John DeAugustine said, noting regional and local advertisers have already signed on to appear in the new publication. “The Daily Gazette saw an opportunity to fulfill the need in the community.”

The weekly will come out every Friday beginning on May 23. Gazette subscribers will receive it as an insert to the main paper, while non-subscribers will receive the weekly as a separate publication.

Each issue will include news, features, sports, profiles, obituaries, wedding announcements, detailed calendars of events and other information. Niskayuna news will also still appear in the main newspaper, but the weekly will showcase a greater depth and variety of the goings on in the town.

“The idea is to create a weekly community newspaper with in-depth community news,” Editor Judith S. Patrick said. “This will allow us to publish more stories and events.

“The Daily Gazette’s strength is its local news,” Patrick continued. “Your Niskayuna will bring an even greater and better focus to the people and places there.”

The Gazette’s dedicated www.yourniskayuna.com will debut on May 22. The Twitter feed @YourNiskayuna and Facebook page are up and running now.

DeAugustine noted The Daily Gazette, bucking national media trends, has added editorial and business staff in recent months and is introducing new products such as Your Niskayuna.

One of those hires is 21-year-old Rebecca Isenhart, a longtime Capital Region resident who’ll be the primary reporter/writer for Your Niskayuna.

“I am looking for stories that capture the richness of Niskayuna in all its variety,” the 2014 Emerson College graduate said. “This is an engaged community, and Your Niskayuna will reflect the people, events and news that shape the town.’’

 
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comments

May 5, 2014
9:15 a.m.
JIMOCONNOR says...

This is the height of 12309 arrogance. Who beyond the Co-Op has actually bought space. If you wish to hump readership, return to real in depth local sports reporting from the entire region. I hope the reporter's 21 year old skin is tough. 12309-ers think they can take aim at anything. Even puff pieces.

May 5, 2014
8 p.m.
ChuckD says...

There's also no newspaper covering the local minority communities, unless someone gets shot or their house burns down. Follow the money, I guess.

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