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MARKETING ADVICE

SCCC students offer marketing advice to Albany Devils officials

SCCC student Cemi Gonzales proposes possible marketing strategies to personnel from the Albany Devils hockey team in Elston Hall on Monday afternoon.
Photographer: Marc Schultz
SCCC student Cemi Gonzales proposes possible marketing strategies to personnel from the Albany Devils hockey team in Elston Hall on Monday afternoon.
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The Albany Devils came to where college students are to find ways of getting them to where they’re not: Albany Devils games. Representatives from the American Hockey League team came to Schenectady County Community College on Monday not to lecture, but to listen to advice from marketing students on how to draw more college-age fans. Professor Matthew Farron said the class exercise resonated with students because it had real-world implications. The 21-year AHL season ticket ...


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