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Friendly’s bids for comeback

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It was sometime last fall, I think, that a flier with coupons arrived in the mail from Friendly’s inviting us to “come back.” The family restaurant chain, founded by a pair of brothers in Massachusetts nearly 80 years ago, is trying to right itself after a tough couple of decades best remembered for corporate infighting, a succession of new owners, abrupt closings and a quick trip to bankruptcy court. “We lost our way,” said the ...


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