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Will Kreme rise again in region?

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Remember Krispy Kreme? The melt-in-your-mouth doughnut maker was a crowd pleaser — until it wasn’t. A too-fast expansion beyond a regional base, combined with a less-than-stellar customer experience and wobbly financials, nearly killed the North Carolina company. But Krispy Kreme is back, profitable and expanding again. Could the Capital Region see the company’s neon “hot now” sign lit once more? Only time will tell. We lost our sole retail store in 2006 after its Buffalo-based ...


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comments

kopacham
June 6, 2014
2:24 p.m.

[ Flag Post ]

If they make their doughnuts in their own stores verses at a mega bakery and have them shipped in as their competitors seem to be doing, they may have a market in the region.

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