When it comes to a website, there’s always work to be done: stories to post, blogs to update, comments to monitor, technical problems to fix. A static website quickly becomes an irrelevant one because change is part of a website’s nature.
We last redesigned our website just 18 months ago, but 18 months is a long time in the digital world. We think the time has come for an update.
One of the first tasks for our new web editor, Erin O’Neill, was to examine the existing site with a critical eye. She did, and she found plenty of places for us to improve. Some of our content is hard to find. Readers sometimes struggle to log in. We don’t provide enough easy ways to explore. Those are just some of the problems she found.
An in-house committee has also been discussing ways of making our site easier to use and more valuable to our readers. We’re primarily a paid website — one available to subscribers who pay us for access. And when people pay for something, they deserve the highest quality.
Now, we’d like to hear from you. Toward that end, we’re inviting the public to come down to our offices to talk about websites on Tuesday, March 11. The first session will be at 11 a.m., the second at 5:30 p.m. Both will be at our offices at 2345 Maxon Road Extension in Schenectady.
You don’t have to be an online subscriber to attend. We’d like to hear from those who have stayed away from our website as well as our avid readers.
What can you expect if you attend? We’ll ask some questions to get a conversation started about what you like about our website and how you use it. What are you looking for in a website and, more specifically, what are you looking for from us here at The Daily Gazette? What other websites do you enjoy? Do you use our electronic edition?
Are you interested in an online calendar or a customized news feed? Should people be allowed to post anonymous comments on stories? What do you think of our online advertising?
You don’t need a reservation to attend. Just show up in our front lobby at either one of the designated times.
While we remain true to our print edition, our website has become an integral part of The Daily Gazette. In part, it reflects our print edition. But it also contains features, such as photo galleries and videos, that can’t be contained on the printed page. All day, every day, it is an ever-changing production that reflects the news at a particular moment in time.
Gazette Editor Judy Patrick can be reached at 395-3101 or firstname.lastname@example.org.