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PR exec Ed Lewi details his 'wild ride'

Ed Lewi, former PR man for Saratoga Race Course, holds a book he co-wrote with Paul Grondahl, in his box at the Saratoga Race Course on Monday.
Ed Lewi, former PR man for Saratoga Race Course, holds a book he co-wrote with Paul Grondahl, in his box at the Saratoga Race Course on Monday.
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Ed Lewi saw a great public relations opportunity in the deer crossing sign he spotted on a highway in Bear Mountain State Park. The idea was simple: Snag a reindeer from the North Pole, haul it south to the sign and take a picture of the animal next to it to use as a promotion for the amusement park at Whiteface Mountain. What Lewi didn’t expect was to have four reindeer loaded onto the truck ...


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