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Bruegger’s hoping burgers will help keep brand fresh

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You have to admit, it grabs your attention: Bruegger’s, the bagel bakery, is introducing burgers at its restaurants. And that’s the point. “We’re trying to be slightly disruptive,” says Judy Kadylak, vice president of marketing at the 300-store chain, which anticipates the unexpected menu item will bring in new customers, particularly coveted millennials. After all, businesses that don’t innovate — and Bruegger’s has been around for 30 years — can grow stale. Pun intended. Bruegger’s, ...


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