The Daily Gazette
The Locally Owned Voice Of The Capital Region

Gazette Editorial

Tests no spot for product placements, intentional or not

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The term “product placement advertising” may not appear in Webster’s New World™ College Dictionary, but even if they don’t know what it’s called, most 21st century media consumers know it when they see it. Advertisers pay plenty for their products to appear in movies, TV shows, books, etc. But the idea is to do it subtly — not overtly, like most advertising — so the inclusion seems innocent and the products ubiquitous. When done properly, ...

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