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Mission refined, United Way to unveil new ad campaign

Agency hopes for donation increase

United Way will unveil new television ads Wednesday.
United Way will unveil new television ads Wednesday.
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The United Way of the Greater Capital Region will unveil a new advertising campaign Wednesday that leaders hope will help the public better understand the organization’s refined mission and encourage more donations. Spearheaded by Neil Golub, Price Chopper Supermarkets’ executive chairman of the board, the ad campaign resulted from a pitch he made to local United Way board leaders. “Fundraising has been very difficult and I thought that they had kind of fallen into a ...


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