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Haunted-house thriller has record Sept. opening

Sunday, September 15, 2013
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Danielle Bisutti stars in a scene from "Insidious: Chapter 2," which reigned at the movie box office over the weekend. (FilmDistrict)
Danielle Bisutti stars in a scene from "Insidious: Chapter 2," which reigned at the movie box office over the weekend. (FilmDistrict)

— Moviegoers had an appetite for fright this weekend, sending “Insidious: Chapter 2” to the top of the box office.

The haunted-house horror sequel debuted in first place with $41 million, more than tripling the opening take of the 2010 original.

Debuting on Friday the 13th, FilmDistrict’s “Insidious: Chapter 2” scored the highest September opening day ever, said box-office analyst Paul Dergarabedian of Hollywood.com.

“It was a perfect release date for this movie,” he said. “James Wan has cracked the code on making great horror movies.”

The director also had first-place opener earlier this summer with “The Conjuring,” another haunted-house thriller starring Patrick Wilson. Wilson returns in “Insidious 2,” playing a husband and father with some scary personal baggage.

FilmDistrict’s president of distribution, Jim Orr, said the film’s ticket sales nearly doubled studio expectations.

“It’s great to be in business with Blumhouse Productions and James Wan,” he said. “They’re just ridiculously talented and delivered a phenomenal film.”

Another newcomer, Relativity Media’s Robert De Niro-Michelle Pfeiffer crime caper “The Family,” opened in second place with $14.5 million. That bumped last week’s champ, “Riddick,” to third.

The Weinstein Co.’s “Lee Daniels’ The Butler” continued its strong performance with a fourth-place finish that saw North American ticket sales cross the $100 million mark.

The Jennifer Aniston-Jason Sudeikis Warner Bros. road-trip comedy “We’re the Millers” rounded out the top five.

Both “The Butler” and “We’re the Millers” have been in theaters for more than a month, contributing to a hearty box-office that’s been up the past four consecutive weeks after a record-breaking summer season.

“These movies have legs week after week, and that’s bolstering the entire marketplace,” Dergarabedian said. “If you just have the brand-new movies doing well and the holdovers are dropping like rocks, then you have a problem.”

Estimated ticket sales are for Friday through Sunday at U.S. and Canadian theaters, according to Hollywood.com.

The Top 10

1. “Insidious: Chapter 2,” $41 million

2. “The Family,” $14.5 million

3. “Riddick,” $7 million

4. “Lee Daniels’ The Butler,” $5.58 million

5. “We’re the Millers,” $5.4 million

6. “Instructions Not Included,” $4.25 million

7. “Planes,” $3.06 million

8. “One Direction: This Is Us,” $2.4 million

9. “Elysium,” $2.05 million

10. “Percy Jackson: Sea of Monsters,” $1.82 million

 

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