CARS HOMES JOBS

J.C. Penney issues apology to customers

Wednesday, May 1, 2013
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— J.C. Penney is sorry, and it wants your business back.

That’s the gist of its latest ad, a public mea culpa that the mid-priced department store put on its YouTube and Facebook pages.

The ad, titled “It’s no secret,” shows shots of women working, playing with their children and doing other everyday activities.

“Recently J.C. Penney changed,” a voiceover states. “Some changes you liked, and some you didn’t. But what matters with mistakes is what we learn. We learned a very simple thing, to listen to you.”

The ad comes after the Plano, Texas, company last month fired its CEO, Ron Johnson. Johnson’s changes included getting rid of most sales and bringing in new hip brands. The strategy alienated Penney’s loyal customers and caused sales to plummet.

 
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comments

May 1, 2013
3:47 p.m.

Am very disappointed you now don't have a nice selection of Alfred Dunner clothes like you always had. Hope to see them come back into the store.

May 1, 2013
3:47 p.m.

Am very disappointed you now don't have a nice selection of Alfred Dunner clothes like you always had. Hope to see them come back into the store.

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