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Honda promotion could mean future for drive-in

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Honda cars have always been part of Darci Wemple’s business. Every night, Civics and Accords visit the El Rancho drive-in theater in Palatine Bridge, the cinema Wemple owns with her husband, Bill. Now, the American Honda Motor Co.’s corporate division is pulling in. The El Rancho is one of 80 U.S. drive-ins the auto manufacturer will feature in its national “Project Drive-in” promotion. The attention could mean a new digital projection system for the outdoor ...

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