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Television

NBC coming to life under Greenblatt

“This is a great thing for our morale, if nothing else,” Robert Greenblatt, NBC Entertainment chairman, says of the network’s success this fall.  “But I’m the first one to say there will be ups and downs for the next few years.”
“This is a great thing for our morale, if nothing else,” Robert Greenblatt, NBC Entertainment chairman, says of the network’s success this fall. “But I’m the first one to say there will be ups and downs for the next few years.”
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The world didn’t end as some predicted last month. Even more remarkably, NBC demonstrated it just might have a future. No wonder Robert Greenblatt is marking two years as its boss with a new bounce in his step. Greenblatt, chairman of NBC Entertainment, can bask in the glow of his network’s win in the November ratings sweeps. It was NBC’s first such victory in the 18-to-49 demo since 2003, vaulting from fourth place to first ...


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