Price Chopper fires back at state announcement

Tuesday, February 26, 2013
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— In a press release this afternoon, Price Chopper said it was appalled and disappointed with the state's announcement of alleged deception by the Schenectady-based supermarket.

"[The state Attorney General's office's] portrayal of Price Chopper’s conduct is false, misleading and inaccurate in significant respects, and is not supported by the Assurance of Discontinuance to which Price Chopper agreed," said company spokeswoman Mona Golub in a statement.

"In fact, contrary to the press release, the AOD makes no assertion that Price Chopper acted intentionally to harm consumers or that its practices caused any losses, let alone millions of lost savings to its customers," she added. "We’ve been in direct contact with the [state Attorney General's Office] to express our concerns and are awaiting their response."

Golub said the charges leveled by Schneiderman don't reflect the agreement Price Chopper made with his office. The agreement, she said, concluded that the company inconsistently denoted in its advertising the dollar value limit of its double coupons during select periods in central New York.

"Our decision to sign this agreement was reached after considering the likely cost of alternative actions, and because settling the matter will allow us to focus on serving our customers, including offering double coupons up to $.99 in all 130 of our stores," Golub said.

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