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Outlook 2013: Social media offer ways to connect with customers

Bill Gathen, head of marketing for DZ Restaurants, owner of Pasta Pane in Clifton Park, uses his cellphone to take a photo of pizza fresh out of the oven at the restaurant.
Photographer: Patrick Dodson
Bill Gathen, head of marketing for DZ Restaurants, owner of Pasta Pane in Clifton Park, uses his cellphone to take a photo of pizza fresh out of the oven at the restaurant.
  • FACEBOOK
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  • GOOGLE+
  • LINKEDIN
  • PRINT
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The inspiration for your next dinner out might be on Instagram. If you’re not familiar with the social media application used to display and view pictures on smartphones and tablets, then you’re missing out on one of the 21st century tools that Capital Region restaurants, pizza places, fast-food joints and online delivery sources use to communicate with their customers. In the case of D’Andrea’s Pizza in Saratoga Springs, if you weren’t following their Facebook, Twitter ...


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