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Founder, CEO of Serotta bike maker leave company

Serotta Cycles found Ben Serotta is pictured at the company's Saratoga Springs facility.
Serotta Cycles found Ben Serotta is pictured at the company's Saratoga Springs facility.
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The CEO and the founder of Serotta, a Saratoga Springs-based company and one of the world’s premier manufacturers of handcrafted high-performance bicycles, have both left the company. The company announced on Tuesday that they are restructuring, which will involve putting in place a management team that is aligned with DCG’s expanded production strategy. According to Brian K. Case, a director at Serotta’s parent company, Divine Cycling Group (DCG), as a result of the restructuring Bill ...


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