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New Beech-Nut baby food to target Hispanic families

Friday, April 5, 2013
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A look at the new Beech-Nut baby food production plant.
A look at the new Beech-Nut baby food production plant.

— Latino parents will be able to serve their babies traditional flavors this summer under a new partnership between Beech-Nut and Goya Foods.

Beech-Nut commissioned a study recently and learned two-thirds of Hispanic mothers are unsatisfied with current baby food offerings, and this lack of traditional flavors prompts many to make baby food from scratch.

“Our new line of baby food is the perfect union that bridges Hispanic mothers’ desire for healthy, traditional baby food with their need for convenience and nutrition in today’s hectic world,” Goya Foods President Bob Unanue said in a news release.

More online

For more information, go to http://www.goya.com or www.beechnut.com.

The new line of baby food, being launched in June, will offer 22 flavors, including guava, mango, apple mango and rice pudding with raisins, among others.

Beech-Nut spokesman Sergio Lopez-Miro, of Miami-based Hispania Public Relations Inc., said something as simple as adding raisins to the pudding can capture the attention of Latino consumers.

“Rice pudding is pretty universal, but Hispanics like to eat it with raisins in it,” Lopez-Miro said.

Other new flavors include jarred baby food in a medley with sweet potato, carrots and squash, banana-pear and pear-apricot, among others.

“Each culture has, you know, their own foods, just like they have their own language, and they have certain idiosyncrasies. Food is on the top of the list, and that’s why this is such a very interesting move and a very bold move by Beech-Nut,” Lopez-Miro said.

The partnership between Beech-Nut and Goya will give the Beech-Nut a foot in the door to the growing Latino population in the U.S. According to Beech-Nut President Jeff Boutelle, one in every four babies born in the U.S. is Hispanic, and Hispanic families are often larger than those of non-Hispanics.

That also means Hispanic shoppers spend about 15 percent more money on baby food than other cultural groups.

“Our research shows that Hispanic moms have been waiting for just such an offering, which combines the authentic, traditional Latin flavors Goya is famous for with Beech-Nut’s nutritious, natural ingredients free of preservatives,” Boutelle said in the news release.

 
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