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Previews test crowd's patience

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There’s nothing new under the sun in the movie business: Prices keep rising and theaters keep exploiting their captive audiences by subjecting them to more commercials and previews than ever. Reporters recently conducting an unscientific study for The Wall Street Journal typically found theaters screening 18 to 19 minutes’ worth of previews prior to the main attraction. In one case, involving a New York City theater, the previews went on for 25 minutes! Previews, or ...


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