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Gazette Editorial

Dunkin’ future? There’s an app for that

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If you’re a regular customer at Dunkin’ Donuts, Nigel Travis wants to get to know you really, really well. Like any CEO, he believes he can grow sales through customer loyalty. And this being the 21st century, he knows there’s an “app” for that. So Travis, who heads Dunkin’ Brands Group, the corporate umbrella for the Dunkin’ Donuts and Baskin-Robbins chains, launched the company’s first mobile-device application in August. With it, Dunkin’ Donuts customers can ...


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