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Weather Channel begins naming winter storms

Wednesday’s nor’easter was first: Athena

Cars navigate Queens Boulevard during winter storm Athena on Wednesday in the Queens borough of New York.
Cars navigate Queens Boulevard during winter storm Athena on Wednesday in the Queens borough of New York.
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Names have power. A name turns a stray dog into a beloved family pet, and turns a system of wind and rain into a tropical storm to be feared. It’s a concept as old as mythology and the reason The Weather Channel recently decided to start naming winter storms. “Naming winter storms will raise awareness,” Tom Niziol of The Weather Channel said in a statement, “which will lead to more pro-active efforts to plan ahead, ...


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comments

reedenger
November 9, 2012
3:16 a.m.

[ Flag Post ]

It's definitely good branding to name winter storms. A clever move by the WC. Oddly, its most helpful effect might be on twitter, where a specific name, say #athena, is more searchable than #blizzard - and could make for more effective communication and monitoring among the community.

- If the power stays on.

cracker
November 9, 2012
5:23 a.m.

[ Flag Post ]

Instead of a name, give a major storm a sequential number.

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