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Down to Business

Competition brewing for coffeemakers

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I’ve never been an early adopter. I didn’t get an automatic garage-door opener until the house I bought a decade ago came with one; I didn’t opt for a smartphone until that seemed the only choice available. So I’m wondering whether it’s time to start paying attention to single-serve coffeemakers, which appear to be all the rage. You may know them by the name of the leading manufacturer, Keurig, which shipped a phenomenal 4.2 million ...

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comments

acostanzo
March 15, 2012
1:38 p.m.

[ Flag Post ]

Does anyone else find it ironic that "the company, with roots in a retail coffee shop in the 1980s, soon focused on producing its fair-trade, organic and specialty coffee for wholesale customers" would become the company responsible for generating so much waste to make coffee one single small cup at a time? Jus' sayin'.

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