The Daily Gazette
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Supermarket targets other’s prices

Price Chopper brushes off major Hannaford advertising campaign

Frank Ferraro, produce supervisor at the Hannaford supermarket in Niskayuna, stocks red peppers at the store on Friday afternoon.
Photographer: Marc Schultz
Frank Ferraro, produce supervisor at the Hannaford supermarket in Niskayuna, stocks red peppers at the store on Friday afternoon.
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Hannaford has launched one of its most extensive price comparison campaigns in recent memory, advertising across multiple channels as the ever more competitive grocery industry clamors for consumer loyalty. Since October, the Scarborough, Maine-based food retailer has focused predatory advertising on Price Chopper, with in-store basket-to-basket comparisons, radio announcements, newspaper advertisements and other forms of convincing customers that Hannaford prices are lower. Sometimes the best way to help consumers understand what you have to offer ...

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March 28, 2010
11:09 a.m.

[ Flag Post ]

I live equal distance between Nisky CoOp, Hanniford and PriceChopper, All great stores but day to day Nisky CoOp is where I shop it is more a specialty grocery store and carries things like breads from Perreca's and Mount Pleasant Bakery and milk from small dairies like Battenkill farms.

Hanniford I like second because it is never crowded and has large uncrowded isles with usually short checkout lines I can get my shopping down quickly.

Price Chopper I go to for the sushi and what I can't find at the first two, PriceChopper is a great store but always crowded and it takes me twice as long to get my shopping done as the CoOp and Hanniford.

Walmart is inconvenient and their checkout nearly always has very long lines.

March 28, 2010
1:10 p.m.

[ Flag Post ]

If the Hannaford where I live had a self-checkout, I would shop there most of the time. Right now, I only go there for steaks, the variety of organic stuff. Price Chopper here has better seafood, and I have cats, and PC has a better selection of the brand of cat food I buy.

Unfortunately, the dried cat food I used to buy is no longer available at either Hannaford or PC, so for that I begrudgingly go to Walmart. (it's the only dry food my 12 year old can tolerate)

Pricing isn't that important to me since we have to eat. I'd much rather have the variety of Hannaford than those "specials" at Price Chopper.

March 28, 2010
3:22 p.m.

[ Flag Post ]

A couple of weeks ago I made a list of things I routinely buy when I grocery shop. Within a week I had checked them at the Nisky Hannaford, PC and the Wegmans where 2 of my children live. None of the things were on sale at the 3 stores. Hannaford and Wegmans were within 5 cents of each other and they were both 20% less than PC. The gas savings just don't make it worth our while to shop at PC anymore. PC aisles are crowded and their "sales" are often NOT really sales. Wegmans stocks a few items I like to bake with that I can't get at either store. Wegmans also had more specialty cheeses we like, no clutter in their aisles and more cashiers working. We're now just shopping at PC for their sale items and their PC soda which the other stores don't beat. When we travel to see our kids we'll now bring a cooler and plan time for a visit to Wegmans.