In a recession, there’s the temptation for Cupid to get cheap. But the J.C. Penney Co. last Friday moved to make lovers think twice about slinking out of their Valentine’s Day rites. The department store chain declared the week leading up to the holiday “Doghouse Prevention Week,” which is part of a marketing campaign that warns primarily men against buying bad gifts for loved ones.
...
Subscribers must LOG-INto read this full story.
If you are a current print subscribers and would like access to our complete online edition CLICK HERE.
For new online-only & print/online combo subscriptionsCLICK HERE.
Stories can also be purchased from our archives for $2.00 per article. CLICK HERE to search our archives.
