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UAlbany marketing class drives home real-life lesson

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The 31 students in Professor Donald Purdy’s Integrated Marketing Communications class at the University at Albany have had only one assignment all semester. But it’s probably going to be the most important assignment most of the students will undertake during their four years in college. The class is competing against 10 other schools for the chance to design and implement a marketing plan for the new Nissan Cube, a boxy looking vehicle that has been ...

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