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Students say Vale Cemetery’s the place to be

Attractive setting, low cost among its assets

Lonnie Hojnacki of Scotia studies gravestones during a tour at Vale Cemetery in this July 6 photo.
Lonnie Hojnacki of Scotia studies gravestones during a tour at Vale Cemetery in this July 6 photo.
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One burial a week is no way to keep a cemetery running, but somehow, Vale Cemetery has managed to stay afloat with just 50 burials a year. That might change soon. This spring, a University at Albany marketing class was given the challenge of boosting Vale’s fortunes. The only problem is they have to develop a marketing strategy without a single cent in their advertising budget. The students threw themselves into their work and quickly ...


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