Grocery stores use loyalty cards to alert customers to recalls

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Grocery stores use loyalty cards to alert customers to recalls

Sunday, May 18, 2008

By Justin Mason (Contact)
Gazette Reporter

Many supermarket shoppers depend on so-called loyalty cards for in-store discounts, but few of them realize a simple bar code scan could end up saving them much more than money. Increasingly, supermarket chains are relying on these programs to gather the information they need to contact customers almost instantaneously after a recall has been issued....

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