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NBC hoping Olympic success rubs off on prime-time schedule

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The Olympic flame in Beijing was extinguished six days ago, but NBC is still basking in the afterglow of the success it enjoyed broadcasting the Summer Games. The network achieved high ratings, thanks in large part to United States swimmer Michael Phelps, who won a record eight gold medals. And the talented gold-medal U.S. women’s beach volleyball team of Misty May-Treanor and Kerri Walsh helped, too. NBC Universal, parent company of NBC Sports, probably did ...


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